The Ultimate Business Video Production Checklist

April 21, 2021
April 21, 2021 admin

The Ultimate Business Video Production Checklist

At Recap Media we have helped dozens of Brisbane businesses to produce high quality business videos ranging from interviews to E-Commerce, website videos, social media content and many more. After we have our first phone call to chat about your ideas we always get asked the same question.

So… what next?

Creating a business video is more than just an expensive camera and lights. There are so many elements that go in to the production of a video that will resonate with your potential clients. That’s why we have put together our ultimate video production checklist to help you plan your next video shoot to get the best possible results for your business.

Distribution (Where is the video going) 

This is one of the first questions we will ask when discussing your project. Will the video be going on Youtube? Your website? Instagram? Different types of videos are effective on different platforms so having a clear vision of where the video will be displayed is an important foundation to establish before building out your concept. Different platforms also display your videos differently which is why it’s important to know this before deciding on…

Format

Video format is the technical specifications of your video. Will it be landscape, square or portrait? Will the resolution be 4k or 1080p? Will you need to shoot the video in a way that allows us to produce multiple formats so that it can be used across a number of different platforms? Deciding on the format before the shoot will make sure that we can optimise your video to look amazing on your intended platform.

Length

We have already talked about how different video formats are optimised for different platforms. We also need to consider the length of your videos when being used on different platforms when engaging with different audiences.

Do you need a punchy 15 second ad for use in a paid marketing campaign? Or a 2 minute explainer video for your website? Knowing how long your video needs to be will make sure that your script and shot list have enough content to fill your requirements. Speaking of shot lists….

Shot List

The shot list is the ultimate brainstorming tool to bring your creative vision to life. We don’t expect you to be a professional producer, the point of a shot list is to help you communicate to us the most important things in your video so that we don’t miss anything. There are no right or wrong answers here so get creative.The shot list ends up being a rough production guide for the day of the shoot and will allow us to batch similar shots together to help you get the best value out of your shoot.

Script

Will your video have words? Will it be a Voiceover or will you have someone on screen speaking to the camera? Having a clear idea of the script for your video is one of the most important factors that will impact the quality of your final product. Knowing the final script can also help us add to the shot list by recommending B-roll footage that can bring your script to life.

Music

Music is a critical element to consider for any business video. The first question to answer is “Does your music need video at all”. If the answer is yes, then we need to dive in to the style of music that is going to best represent your brand and get the desired outcome from your viewers. Do you want to be perceived as Formal or Edgy? Inclusive or Exclusive? Traditional or Modern? The music you select can completely change the way your message is received so it deserves just as much attention as the visual elements of your video.

We can also help guide you through the confusing world of music licensing to make sure that your video isn’t going to be taken down or receive copyright claims that could negatively affect your business.

Talent

In our experience, talent can be the highlight or downfall of your business video. It is so important to make sure that your talent is reliable and well rehearsed for your video, no amount of production value can make up for a poor performance.

If you are going to be the talent in your own video we recommend finalising your script AT LEAST 1 week before the shoot and spending a minimum of 2 hours rehearsing and getting comfortable with the content. If you want to be even more prepared, set up your phone on a bench and record a rough version so that you can listen back and work on your tone and delivery. It seems like a lot of work but it will be worth it when you end up with a video your are proud to share far and wide. Practice makes perfect.

Location

Where will the shoot be happening? Do you need a studio with a backdrop? Will there be natural lighting or will you need professional lighting to get a professional result? If you are recording dialogue on site we will also need to make sure we can remove all background noise including other people, traffic, fans and air conditioners. The location will impact the overall feel of your video and you will want to select a backdrop that is cohesive with your brand identity.

Props and styling

Props and styling are a good way for you to dress your scene to match your video with your brand. Depending on the colours of your backdrop or couch. You may want to consider different coloured clothing to make sure you aren’t lost in to the background. Wearing a white shirt on a white background or a grey shirt on a grey couch are two examples that we have encountered before so it’s worth putting some thought in to this before shoot day.

Captions

Does your video need captions? On Facebook 85% of videos are watched without sound. Captions are a great way to make sure that you get your message across and drive higher engagement with your video.

By putting some thought in to all of these factors you will be setting yourself up for a smooth shoot and a video that will work wonders for your business. What are you waiting for?

If you would like some help putting together your next business video drop us a message through the contact form below.

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